Originally named for it’s founder, Antonio Puig (born 1889), a native of Barcelona, Spain and son of a businessman. After travels in France and England as a young man, he returned to Spain and become a distributor for foreign cosmetics and perfumes. Antonio Puig, S.A. was established in 1914 and began importing various French fragrances. In 1922, Puig began making his own cosmetics and that year, launched the Milday lipstick brand, Spain’s first such lipstick.
Puig expanded into Europe and North America in the 1980s and 1990s and has continued to grow quickly through various acquisitions. Puig owns two of its former major Spanish competitors, Myrurgia and Perfumeria Gal. The company is still owned by members of the founding Puig family, though in this decade, the company’s CEO position passed for the first time to a non-family member.
Puig Beauty and Fashion Group S.L. run ten manufacturing centers, including locations in Spain, France, and Mexico. It also operates three fashion design centers, with locations in Spain, France, and the United States. The company distributes its lines to more than 150 countries worldwide with nearly 70 percent of the company’s sales coming from Europe and another 20 percent originating in the United States.
In 1939, the company launched Lavanda Puig, an eau de cologne that became one of its best-selling brands. It was a local product designed for the domestic market, and it became a household name in Spain. By the mid-1950s, Antonio Puig had been joined in the business by his four sons, Antonio, Mariano, Jose Maria, and Enrique. In 1968, the scent Agua Brava was released which was followed in 1969 by Azur de Puig. Both of these fragrances remained best-sellers for the company for decades.
In 1981, they launched one of its most successful products, a scent called Quorum. Quorum was a hot seller in the 1980s and was eventually one of the best-selling fragrances in England. Also in the 1980’s, Puig began a relationship with the Venezuelan designer Carolina Herrerra. The company produced a copy of what Herrerra herself wore, a fragrance she mixed on her own out of jasmine and tuberose oils. The scent debuted in 1988 in many top-line U.S. department stores and eventually was sold worldwide.
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