This cologne has been around since the 1950's and I can see why now. Royall Muske has a regal smell to it ... classy and very mature. It has a deep and somewhat comforting smell. It has a musk smell, but it's like no other musk I've smelled. It simply smells of royalty. I bought it for my husband and I'm super glad now. I think this is going to become his signature smell.