How to Make Your Fragrance to Last Longer

Posted by Cynira on Wed, 08/12/2015 - 5:58 PM

Are You Applying Your Fragrance in the Right Spot?

Many people don’t realize the full impact of a fragrance and how it speaks for you without having to say a word. Your scent follows you wherever you go and lingers with each breath; so much so that it should be making and leaving an impression on the people that you meet. So whether or not you have a signature scent or you switch fragrances depending on your mood, it’s clear that you want that scent to last as long as it can.

Sure it’s important to choose a scent with specific notes that appeal to you and mix well with your natural essence and body oils but when you’re picking out a fragrance to wear, we want you to keep these four things in mind: projection, silage, intensity and longevity.

Projection (Distance)

The projection of a fragrance is how far a scent radiates off of your skin and how it is perceived by others in the same room as you – if they are standing in close proximity to you or 10 feet away.  

Silage (Linger)

The silage of a fragrance is the length of time that a scent hangs around in the air after you leave a room. You can consider this your fragrance afterglow and scent trail that lingers when you are no longer present. 

Intensity (Strength)

The intensity of a fragrance is the strength and concentration of the notes, oils and aromatic compounds used in the final product. A fragrance will be stronger and more intense depending on the concentration and intensity of the notes, oils and aromatic compounds involved. In other words, it’s how hard the fragrance slaps you in the face once you catch a sniff of it which varies from Eau De Paufum’s, Eau de Toilette’s and Eau de Cologne’s.

Longevity (Endurance)

The longevity of a fragrance is the amount of time that a scent clings to your skin. Similarly to the intensity of a fragrance, the longevity of a scent will depend on the concentration of the notes, oils and aromatic compounds used in the final product.

These terms are intimately related. Some fragrances can have great projection, poor silage and an intense scent and long longevity. On the other hand, some fragrances can have poor projection and low longevity while having a high silage and intensity. Honestly, it all depends on what is in the final product. And while you can’t control what’s in the bottle, there are a few fragrance tricks that you can do to help the scent last a little bit longer.

For starters, make sure that you’re misting your favorite fragrances on your pulse points to intensify the scent. Pulse points are the areas on your body that have the most veins under the skin, which makes them your hot spots. The heat will intensify the fragrance, help it to diffuse and release the top, heart, and base notes as you warm up throughout the day.

Sure, familiar spots such as your wrist and side of your neck are great areas to apply a scent, but to really make your scent last, try adding a spritz or two to a few of these other pulse points:

Pulse Points:

  • The Back of The Legs (Behind Your Knees)
  • Behind The Ears 
  • Small of Your Back
  • Nape of Your Neck
  • Cleavage
  • Inside of Your Elbow
  • The Area Right Above Your Hip Bones
  • Belly Button
  • Hair
  • Under Your Arms

Fragrance is an art and your skin is a canvas. Once you purchase a bottle, you become the artist from and each pulse point on your body will help you get the most out of your scent.

August Win What You Want Sweepstakes Official Rules

Posted by Cynira on Wed, 08/05/2015 - 1:02 PM, Inc. Sweepstakes
Win What You Want Sweepstakes Official Rules


The, Inc. (“Sponsor”) Win What You Want Sweepstakes will be conducted as a weekly Sweepstakes (collectively, the "Sweepstakes").  The Sweepstakes entry period (each an “Entry Period”) is specified below and designates the time in which all entries must be received.  Eastern Time shall control for all purposes of this Sweepstakes.  Sponsor's clock shall be the official timekeeper for the Sweepstakes.  The Sweepstakes is governed by these Official Rules and is subject to all applicable federal, state and local laws and regulations. Void where prohibited. 

1. Eligibility. The Sweepstakes is open only to legal residents of the 50 United States who are 18 years of age or older at the time of entry.  Proof of residency and age may be required prior to award of any prize.  Employees, officers and directors of Sponsor, its affiliates, partners, advertising and Sweepstakes agencies, and their immediate families or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter.  "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live.  "Household members" shall mean people who share the same residence at least three months a year, whether related or not.  In order to enter the Sweepstakes or receive the prize, you must fully comply with the Official Rules and, by entering, you represent and warrant that you agree to be bound by these Official Rules and the decisions of the Sponsor, whose decisions shall be binding and final in all respects relating to this Sweepstakes.

2. How to enterTo participate in the Sweepstakes, you must have a valid Facebook account. If you do not already have a Facebook account, you can create one free of charge at To enter the Sweepstakes, during the Entry Period:  (1) like on Facebook; (2) go to the Facebook page every Wednesday at 10:00am EST where the official entry post for the week will be posted; (3) post a comment on the official entry post with the item name and link from our website that you would love to win.   Limit one (1) entry per person, per household during the Sweepstakes Period. Use of any automated system to participate is prohibited and will result in disqualification.  Entrants are eligible to win only one (1) Win What You Want Sweepstakes in any ninety (90) day period. Although it is free to enter, standard message and data charges may be incurred if you use your mobile device to enter the Sweepstakes.  Entries will be deemed to have been submitted by the authorized account holder of the Facebook account from which the entry post was made, as identified by the authorized account holder of the primary email address associated with that account.  "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with that email address.   

Each Sweepstakes will take place on the Entry Dates as specified below.

All entries become the property of Sponsor upon receipt and will not be acknowledged or returned.

3. Entry dates. Online entry for each Sweepstakes is open during the following entry periods:

Start date: Wednesday, August 5, 2015 10:00 am (ET) – End date Wednesday, August 5, 2015 11:59 pm (ET)

Start date: Wednesday, August 12, 2015 10:00 am (ET) – End date Wednesday, August 12, 2015  11:59 pm (ET)

Start date: Wednesday, August 19, 2015 10:00 am (ET) – End date Wednesday, August 19, 2015, 2015 11:59 pm (ET)

Start date: Wednesday, August 26, July 22, 2015 10:00 am (ET) – End date Wednesday, August 26, 2015 11:59 pm (ET)

Entries received after the closing times will not be considered. After each Entry Period, Sponsor or its designee will conduct a random drawing using randomization methods selected by Sponsor, in its sole and absolute discretion, and select two (2) potential prize winners from all eligible entries received during the applicable Entry Period.  Winners will be contacted with a reply to their original Facebook post and sent a Private Message. Winners will also be announced approximately two business days after the closing date of the competition. All decisions of Sponsor on all matters relating to this Sweepstakes, including, without limitation, the selection and determination of winners of this Sweepstakes shall be final and binding.  The potential winner may be required to sign and return an Affidavit of Eligibility, Release of Liability and Publicity Release (where permitted by law) and/or other related documents (collectively, the "Affidavit") by the date or within the time frame specified by Sponsor or an alternate winner may be selected. If potential winner is under the age of majority in its state of legal residence, the prize will be awarded to winner's parent or legal guardian and the Affidavit must be executed by such parent or legal guardian. If a potential winner is not able to be contacted by Sponsor within seven (7) days following the date notice or attempted notice is sent, declines, fails to return any required documents, does not complete the verification process within thirty (30) days, or is otherwise not in compliance with these Official Rules, the prize may, in Sponsor’s sole and absolute discretion, be forfeited and/or awarded to an alternate winner. 

4. Prizes. There will be 2 prize winners in total for each Sweepstakes. The prize will vary from week to week and it is the entrant’s responsibility to ensure they are clear in their entry on what prize they have selected to potentially win. The approximate retail value ("ARV") of the prizes will vary depending upon the prize awarded but each prize will not, under any circumstance, exceed an ARV of $500.  Prizes will be as announced on the Facebook page. If prize or any portion thereof is not accepted, is unclaimed or unused by a winner, it will be forfeited and will not be substituted.  No transfer, refund, cash redemption, substitution or replacement of prize or any prize component permitted, except that Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value (or cash equivalent) if a stated prize is unavailable or for any other reason. The prize winner will receive a message from Sponsor with additional instructions on how to collect prize. Winners are responsible for any taxes payable on prizes. Prizes will be awarded only if the potential prize winner fully complies with these Official Rules. All costs and expenses associated with the acceptance and/or use of a prize to the extent not expressly stated herein as being awarded, including without limitation all federal, state and local taxes, are the sole responsibility of the winner.  SUCH PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.

5. License/Usage. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these Official Rules, which will be final and binding in all matters relating to the Sweepstakes. By entering, winner/s agree to that Sponsor or its designees may use their names, photographs, likenesses, biographical information, city and state of residence and/or statements made by winner/s regarding the Sweepstakes or Sponsor, for purposes of advertising, trade, or promotion in any media (now known or hereafter known) throughout the world in perpetuity, without further compensation, notification or permission, unless prohibited by law. Nothing contained herein shall be deemed to obligate Sponsor to make use of any of the rights granted herein and winner/s waives any right to inspect or approve any such use of any and every nature and kind.

6. Release and Liability. By entering this Sweepstakes, each entrant releases, holds harmless, covenants not to sue, and forever discharges Sponsor, Facebook, and their respective parent companies, affiliates and subsidiaries, retailers, divisions, advertising and Sweepstakes agencies, and all others associated with the development and execution of this Sweepstakes, and each of their respective directors, officers, employees, agents, shareholders, representatives, successors and assigns (all such individuals and entities collectively referred to herein as, the “Released Parties”), from, against, and as to any and all third-party claims, actions, damages, losses, liabilities, costs, expenses, injuries or causes of action of any kind that in any way now or hereinafter may arise from or relate to the Sweepstakes including without limitation, in connection with (i) the administration of the Sweepstakes, including without limitation typographical, printing, seeding, human or other errors relating to or in connection with this Sweepstakes, the processing of entries, the announcement of any prizes or any related materials, inaccurate, fraudulent, incomplete, illegible, late, lost, stolen, misdirected, undelivered, incomplete, damaged or postage due entries or mail, or any delays in delivery or lack of availability of any prize or prize materials, and/or (ii) entrant’s participation in this Sweepstakes or acceptance or use of any prize, or participation in any prize-related activities, including but not limited to any travel related thereto, and death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related activity. No more than the stated number of prizes will be awarded. Sponsor reserves its right, at its sole discretion, to disqualify any individual who tampers in any way with the any part of the Sweepstakes and/or who submits a fraudulent entry or an entry not otherwise in accordance with these Official Rules, and to cancel, terminate, modify or suspend the Sweepstakes or any element thereof. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be acting in violation of these Official Rules; in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes; or with the intent to annoy, abuse, threaten or harass any other person.  Without limiting the foregoing, in the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein by any event beyond its control, including, but not limited to, fire, flood, epidemic or other national health emergency, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared,) or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, public health crisis, or other cause not reasonably within Sponsor’s control, then Sponsor shall have the right, in its sole discretion, to modify, suspend, extend or terminate the Sweepstakes. 

7. Disputes. Except where prohibited, entrants agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the Courts of the State of New York for Suffolk County. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction that they may have.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. The remedy for any claim shall be limited to actual damages, and in no event shall any party be entitled to recover, and the parties hereby waive all rights to claim, indirect, punitive, exemplary, consequential, or incidental damages, including attorney’s fees or other such related costs of bringing a claim, or to rescind this agreement or seek injunctive or any other equitable relief or to have damages multiplied or otherwise increased.


8.  Use of Data. Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy.  Please review the Sponsor’s privacy policy at By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

9. Sponsor., Inc. 900 Grand Blvd, Deer Park, NY 11729. The Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook.  Any and all questions, comments or complaints regarding the Sweepstakes must be directed solely to Sponsor, not Facebook. You are providing your information to Sponsor (, not to Facebook.

10.  Winner List. To obtain a copy of the winners' list, send a self-addressed, stamped envelope to:, Inc. Win What You Want Sweepstakes, 900 Grand Blvd, Deer Park, NY 11729 within 90 days of the winner announcement.

Dolce & Gabbana Intenso Fragrance Review

Posted by Dimitri on Fri, 07/17/2015 - 3:42 PM

Anyone with any recollection of the mid 90's will remember the epic release Pour Homme – the first masculine fragrance launch by then-newcomers to the global fashion scene, Dolce & Gabbana. Characterized by its unique aromatic blend of citrus, pepper and abundant woods, Pour Homme set a benchmark by standing apart from the faceless androgynous unisex scents that were prolific at the time. Fast forward 20 years, and D&G have reinvented it for a new age in the form of Dolce & Gabbana Intenso.


Off the bat, Intenso feels every bit as striking as its older brother, but somehow more refined. Crisp aquatic notes dominate its flight, veering towards a dark ambery ribbon of bittersweet tobacco, fragrant lavender and hay-like aromatic greens. A resinously warm base of labdanum, cypress and perfumed woods give it an enduring masculine slant, which lingers for hours on skin. Despite his differences with his famous older sibling, Intenso feels very much a part of the Dolce & Gabbana family... he's mature, and evokes an air of determination and virile exuberance.

Intenso is a great all-rounder that will transition easily from day to night. If Pour Homme was your jam back in the day, Intenso will satisfy in spades!