Did you know that fragrances aren't considered a basic necessity in the Chinese beauty market? In fact, fragrance only accounts for one percent of an expected 100 billion yuan in 2011. While this may sound discouraging for perfumers, it's not, according to this article in China Daily.
It's not that the Chinese market doesn't want the products, it's just that the pace is slower than usual.
"In our consumer research, we found that lots of consumers love the design and the scent of fragrances, but they're not in the habit of using them every day," Ghislain Devouge, general manager of P&G Prestige Greater China, told China Daily.
According to the article, consumers in China prefer light florals over heavier fragrances. The lighter florals connect with them on an emotional level. This is why Cody's Cool Water cologne is still a very popular choice in the Chinese market.
Read the entire article here.