elizabeth taylor fragrance
In 1987, Elizabeth Taylor introduced White Diamonds perfume to the fragrance market, paving the way for the wildly popular celebrity signature scent. Her lightning-rod success inspired more and more stars to jump on the fragrance bandwagon. Today, everyone from movie stars to musicians to professional athletes has a fragrance to call their own.
These days it comes as no surprise when a famous face announces a fragrance launch; in fact, it's almost a rite of passage to have a celebrity perfume line.