I just read in the news today that Madonna is close to signing an agreement with Coty to launch her first fragrance.
I will confess. I love Madonna. I'm sure that shows my age, but that's OK.
Madonna was a strong presence from adolescence through college, and beyond. I even wrote an article about Madonna in the local newspaper a few years ago (pictured here).
It wasn't her singing -- we all know she's not the greatest singer on the planet -- but her bold courage that drew most of us young girls to her. She certainly paved the way for women performers. Even Lady GaGa has said was inspired by Madonna.
Will I buy her new fragrance? Probably. Even if I don't like how it smells on me.
I guess it's about loyalty. Or nostalgia. Or a little of both.
In 1987, Elizabeth Taylor introduced White Diamonds perfume to the fragrance market, paving the way for the wildly popular celebrity signature scent. Her lightning-rod success inspired more and more stars to jump on the fragrance bandwagon. Today, everyone from movie stars to musicians to professional athletes has a fragrance to call their own.
These days it comes as no surprise when a famous face announces a fragrance launch; in fact, it's almost a rite of passage to have a celebrity perfume line.